Google Cloud

Using AI to build the world’s first real-time predictive advertising

How do you announce that Google Cloud has an enterprise-worthy offering without feeling like typical enterprise marketing? By creating an AI-powered product demo in front of a national audience that showed businesses that Google Cloud is up to any challenge.

We worked directly with Google Cloud data scientists to query and turn decades of NCAA data into the world’s first real-time predictive TV spots, live in front of 43 million people during the Final Four and Championship games. These were supported throughout the tournament by anthem spots, 6-second snackable digital videos, print in high-visibility publications like New York Times and Wall Street Journal, a long-form documentary to bring the Google + NCAA partnership to life—providing a behind the scenes look at Google’s enterprise readiness.